The second lens on the HTC ONE is there to measure depth. No, this is not 3D – but a portion of it. However HTC have decided to find a way to truly differentiate in this space. The iPhone in my view has the best simple point and shoot camera – fast to load, fast to shoot.

CameraĬameras are cameras on smartphones – the megapixels and cool “pre record” or post edit effects are much of a muchness between the various phones. Without question the quality of the HTC ONE is the benchmark for smartphones today. The buttons on the side for volume are subtle yet easy to use while the slots on each side for SIM and MicroSD are smoothly recessed ready for that paperclip insertion and pop-out. The slight curve gives a soft feel in the hand and the precision cut edge around the screen is reminiscent of that which Apple is so proud of in it’s 5, 5c and 5s iPhone models. The brushed metal back doesn’t end on all four sides like the previous model – It wraps around almost entirely to the screen. Last year’s ONE was a solid build with a similar metal backing, however the M8 version takes the full metal concept and smashes it out of the ballpark. The build materials and build quality mean you feel like you’re getting every dollars worth from your purchase – be that outright or on a plan. When you hold it in your hand there is an immediate feeling of quality. This is the number 1 seller for the HTC ONE. (Oh, and from here on in its just HTC ONE – the (M8) is just a differentiator from last year, everything I say here is about 2014 unless i say “last year” :)) Quality Here’s some of the key things I’ve been noticing when testing the HTC ONE (M8) over the last week or so. That’s not to say it’s not important for many, however for my mind the average buyer is looking for quality, value and features. The problem with smartphones these days is trying to differentiate one from another and really and when you are comparing the big three the processor power, the camera pixels and all that jazz really do fade into insignificance for the average buyer.

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